Luxembourg — September 13, 2025 — In a bold move to reinforce its dominance in the European e-commerce market, Amazon has unveiled plans to build 20 new warehouses across key European countries, including Germany, France, Spain, and Italy. The announcement signals the company’s determination to improve delivery speed, strengthen its logistics backbone, and defend its market share against intensifying competition.
🚚 Faster Deliveries, Greater Reach
The new warehouses — strategically located near major metropolitan hubs and transport corridors — are expected to slash delivery times for Prime members. Currently, Amazon promises next-day delivery for most Prime orders in Europe; with the new network, the company aims to expand same-day delivery in urban areas and ensure faster access for rural customers.
An Amazon spokesperson highlighted the company’s vision:
“Our investment in Europe is about more than just warehouses. It’s about creating the infrastructure to serve millions of customers faster, more reliably, and more sustainably.”
🏗️ Scale of Investment
Although Amazon has not disclosed the exact financial outlay, industry analysts estimate the expansion will require over $3 billion in capital investment. The costs cover land acquisition, construction, automation systems, and workforce training.
Each warehouse will feature:
- Automated robotics systems for order picking and sorting.
- AI-driven supply chain software to optimize inventory flow.
- Green infrastructure, including solar panels and energy-efficient designs, aligning with Amazon’s pledge to reach net-zero carbon emissions by 2040.
👷 Jobs and Economic Impact
The expansion is also a major employment driver. Amazon expects to create 15,000 direct jobs across the new facilities, in addition to thousands of indirect roles in transport, construction, and local services.
Germany, Amazon’s biggest European market, will receive nearly half of the new warehouses, with France, Spain, and Italy sharing the rest. Each facility is projected to employ between 500 and 1,000 people, ranging from logistics managers to robotics technicians.
🌍 Europe: A Critical Battleground
Europe represents Amazon’s second-largest market after North America, with more than 200 million monthly active users. However, the retail giant faces growing competition from:
- Zalando, the Berlin-based fashion and lifestyle platform.
- Allegro, Poland’s e-commerce leader.
- Chinese players like Shein and Temu, rapidly gaining ground with ultra-cheap, fast-shipping products.
By expanding its logistics network, Amazon aims to secure a competitive edge in speed and reliability — factors that have long been central to its global dominance.
📦 Beyond Retail: Logistics-as-a-Service
Industry insiders believe this move also paves the way for Amazon to expand Amazon Logistics as a standalone service. By owning one of Europe’s largest distribution networks, Amazon could increasingly offer logistics solutions to third-party sellers and even external companies, competing with DHL, UPS, and FedEx.
This diversification aligns with Amazon’s broader strategy of turning infrastructure into revenue-generating platforms, much like AWS transformed cloud computing.
🌱 Sustainability Commitment
Amazon emphasized that all 20 new warehouses will adhere to sustainability-first principles. Planned initiatives include:
- Fully electrified delivery vehicle fleets for last-mile logistics.
- Solar rooftops and smart energy grids.
- Partnerships with local renewable energy providers.
The company stated that the expansion is part of its Climate Pledge, under which Amazon has committed to becoming carbon-neutral by 2040 — a full decade ahead of the Paris Agreement’s 2050 goal.
📊 Market Reactions
Following the announcement, Amazon’s European stock (AMZN-EU) saw a 2.8% rise, reflecting investor optimism about the company’s long-term growth prospects in Europe. Analysts noted that while the upfront costs are high, the expansion ensures greater market resilience and positions Amazon as the most reliable delivery service across the continent.
🛒 The Bigger Picture
Amazon’s European expansion is part of its global strategy to tighten delivery networks and increase Prime loyalty. In the U.S., the company has already moved to a regionalized fulfillment model with faster same-day delivery. Europe now becomes the next frontier.
With e-commerce adoption soaring and customer expectations rising, this investment is viewed not as optional, but as essential for survival and dominance in the highly competitive digital retail landscape.
👉 Amazon’s decision to add 20 new warehouses in Europe isn’t just about faster shipping — it’s about securing the future of e-commerce in one of the world’s most competitive markets, while building the backbone for its next decade of growth.
